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About B.R. Williams

Family owned and operated since 1935

Flexible working environment

Reputation for great service

B. R. Williams Inc.

… has provided professional, safe and courteous transportation for our county’s school children since it was originally founded in 1935 by Benjamin Riley Williams.

Keeping with family tradition in 1975 the business was acquired by his son Benjamin Riley Williams Jr. along with his wife Carol.

In 1996 they were joined by their daughter Chloe Williams Robbins, who runs the company today. Started as a small friendly operation, that tradition still holds true as the business has grown over the years.

Community Involvement
B.R. Williams both transports and participates  in “Woodstown by Candlelight”, “Wreaths Across America” and the local “Polar Bear Plunge” events every year. We also donate transportation services to local churches when the need arises.

Chloe Williams

Chloe Williams


Chloe is a graduate of  Penn State University and prior to that, Woodstown High School. She worked for Marriott in Hospitality for 10 years before returning home to work at B.R. Williams in 1995.

Chloe has been CEO and President of B.R. Williams, Inc. since 2015. Under her leadership, the company has won numerous awards and recognitions, and has participated in many charitable efforts both locally and nationally.

She was New Jersey School Bus Contractors Association (NJSBCA) President from 2021-2023 and has been on the Board of Directors since 2017.

Chloe is married to Joseph Robbins and they reside in Elsinboro.

Drivers are this industry, simply put.

– Chloe Williams

Jim Raphaely

Jim Raphaely

Chief Financial Officer

James “Jim” S. Raphaely

Jim studied Accounting at Camden County College (1985-88) and received his bachelor’s degree from Temple University in 1992. He then attended the Camden County College Applied Science and Automotive Technology Program.

After two years, Jim left the automotive industry to pursue Finance and Financial Planning, acquiring insurance and security licenses in 1996. He eventually opened his own financial planning firm, RF Consulting Group LLC. He furthered his education by attended the American College of Finance in Bryn Mawr, PA from 2000-2005.

Starting in 2011, Jim worked as a consultant for McGough Bus Company and in 2014, was hired as Chief Financial Officer and Chief Risk Officer; positions he held until the company’s closure in 2021. From 2022 to 2023, Jim was the Controller at Equinox Construction and Property Management, LLC.

However, Jim had a passion for the school bus industry so in May 2023, he joined B.R. Williams as Chief Financial Officer and Director of Risk Management.

Kelly Stapleton

Kelly Stapleton

Chief Operation Officer

Kelly Stapleton graduated from University of Phoenix in 2014 with a bachelor’s degree in business management and has over 20 years’ experience in the field.

Kelly worked for The Knowledge Learning Corporation for over 20 years operating and managing their schools in both Florida and New Jersey. She has been in the school bus industry for the last 6 years working at McGough Bus and CJ’s before joining the B.R. Williams family as the Chief Operations Officer in July of 2023.

She enjoys working alongside the staff to enhance workflow operations, promote revenue growth and serve our clients. She is a dynamic and progressive team leader with strong people management, communication, and problem-solving skills. In her spare time, she enjoys traveling with her family.

Luke Stiles

Luke Stiles

Shop Foreman

Luke Stiles graduated from the Automotive Studies program at Salem County Vocational Technical School in 2018. Since then, he’s been a valued employee at B.R. Williams.

In addition to being a great shop foreman at such a young age, Luke is also known for his attention to detail and his willingness to help others. He’s committed to his job and looks forward to continuing to grow in the industry.

Luke also farms on the side and in the summer, happily spends every spare minute on a boat.

Awards & Recognitions

Best of Salem County Winner
Best of Salem County – Transportation (2024)

Best of Salem County – Transportation (2023)

Golden Merit Award – for successful operating achievements in the area of safety, driver training, business practice, vehicle maintenance and superior service to the schools, the community, and the pupil transportation industry (2013)

Salem County Chamber of Commerce Distinguished Citizens of the Year (2013)

National School Transportation Association’s Green School Bus Fleet Certification Program (2011).  View NSTA press release here

National School Transportation Association’s Golden Merit Award (2006)

Featured in School Bus Fleet Magazine as one of America’s 50 Finest School Bus Fleets (2000)

National School Transportation Association’s Golden Merit Award (1993)

Contact Us

Our Proven Process

Book business… Enter into Bushive… Send confirmation to customer… Assign to Driver… Send  up to date reminder to customer one week out… Send up to date reminder to driver 24 hours before trip… Driver completes trip executing our Core Values… Driver emails completed details of trip… Trip is completed and billed.

We hired B.R. Williams to charter a bus to New York City for a group bus trip. The driver was excellent and navigated the busy streets in a professional manner. I would definitely use them again.

– Stephanie D.

We have been around since 1935, so we have a great history and we’re proud for how long our family has been serving the local communities.

A vintage photo of an old school bus with an old gas pump in the foreground.

Our family safely transporting your family

Serving Salem, Gloucester & Cumberland Counties in New Jersey